Lenny Rachitsky: belief

Transcript context

…Yeah, exactly, for example. So, I think that's a big part of what we have to do. So, on our PM team, we actually have a full-time product marketer, and her job is to... Tactically, it's like all the change logs come from her, all the release notes, and also she's always crafting the language for whatever upcoming release that we're building and working directly with the teams and trying to figure out how to talk about it, and then once we go out and build the campaigns, build assets and things like that, that's where a lot of the language is coming from. It's coming from the work that she's doing and then with sales, they're validating all that message in the field. They're saying the words to customers directly and telling you if it's sticking or not, and then you can have a really good feedback cycle between those three disciplines. What I've seen you refer to this way of working as is a double triangle, which is I think a complement to the PM, engineer, designer. Talk about that and give us a visual of what that looks like. Yeah, I think PMs, like product managers, we often have a tough time trying to explain like, "What is your job?" It's a little bit of everything. I think the job that I do that we see it as is you're taking the building side of the organization and the selling side of the organization and bringing it together. You're taking all of the commercial motivations and goals of the company and making sure that what you build actually solves for those goals, and you're tempering that with what's possible and where the opportunities are to actually build stuff. So, to me, it's the PM in the middle, and then you have engineering, product design, and then sales, marketing, product management on the other side.…

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