Elena Verna: evaluation

Transcript context

…Let's do it. Number two, this is on the other side on the matured company where I see a trend over and over, and it's becoming even more prominent right now of when companies growth slows down, which inevitably happens for a lot of businesses, it happens for a variety of reasons. We're not going to go into the reasons as to why growth can be slowing down and then they hire a shiny growth head to fix the problem, to basically saying, "Our business is slowing down. We are on the decline. We're going to bring this person, or we're going to put this team together and our growth is going to accelerate." That just does not happen. If you have the overall business slowing down, your head of growth is destined to fail because the reason business is slowing down is much deeper than not having a growth team. Growth team can optimize, growth can maybe lift it by 10, 15%. Maybe that's enough for you. Even that is on the upper end of what growth team will be able to do if there is a slow-down trajectory. But what's important is that if you have core product and core marketing issues, growth team will not be able to fix them for you. You're going to have to address the big elephant in the room as to why business is slowing down in the first place as opposed to just plopping a growth team on the issue and expecting them to do miracles while the rest of the business continues chugging on the same trajectory that caused the slowdown in the first place. Wow, I've never heard this point before and it's such an important one and it's very related to your first point. Growth isn't going to build a product people want, they will help you grow it…

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