Evidence receipt / belief
Published · transcript-backedLauryn Isford: belief
12 Feb 2023 Lenny's Podcast Mastering onboarding | Lauryn Isford (Head of Growth at Airtable)
“I think the key is to figure out what it would be like for someone to experience value when there's no human sitting next to them, and that value doesn't have to be full functionality of the product.”
Source trail
Everything needed to verify it.
- Speaker
- Lauryn Isford
- Attribution
- Verified speaker
- Claim type
- belief
- Recorded
- 12 Feb 2023
- Publisher
- Lenny's Podcast
Transcript context
…So, what I'm hearing is find ways to make things some component of it self-serve so that you don't need to necessarily talk to someone immediately. They can start to understand some element of it on maybe an interactive planning page or some very simple part of the product. Exactly. I think the key is to figure out what it would be like for someone to experience value when there's no human sitting next to them, and that value doesn't have to be full functionality of the product. Awesome. Coming back to onboarding, and this is my last onboarding question, I have another topic I wanted to touch on. Do you have any just general pieces of advice, either probably this will work if you're working on onboarding/things that probably won't work and are common traps that people fall into when they're trying to optimize onboarding activation flows in general?…
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