Howard Schultz: uncertainty

Transcript context

…It’s like the ultimate goal is to capture those margin dollars from selling cups of coffees in the stores that you operate. But there’s all these other things that you can do that actually might spit off some profit dollars, but at the very least, it’s a break even way to do customer acquisition and brand building in the rest of the world. I don’t know what our cost of customer acquisition was back then, but it was low. You weren’t spending any money on marketing, so.…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.