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Maor Shlomo: preference

6 Jul 2025 Lenny's Podcast Solo founder, $80M exit, 6 months: The Base44 bootstrapped startup success story | Maor Shlomo

“It was such a fantastic experience. It had so many highs and lows, but at some point it grew and it took me too much time to realize that what I really like doing is just building products and scaling products and not necessarily being a CEO, managing sales, managing HR, managing, all those kind of things.”

— Maor Shlomo

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Everything needed to verify it.

Speaker
Maor Shlomo
Attribution
Verified speaker
Claim type
preference
Recorded
6 Jul 2025
Publisher
Lenny's Podcast

Transcript context

…Okay, I like that you don't take it for the work you did to help it take off so fast. I'm excited to talk through that. Just first a few maybe takeaways from what you just shared of how this idea emerged for folks that are looking for ideas. One is clearly we're solving somebody's real problem, your own problem, helping your girlfriend build this website for her and then working with the scouts program in Israel, basically building them software. So I think that's a really important takeaway. You weren't just like, "Hey, maybe this will be useful to someone." It's a real problem and I want to solve it and nothing out there is good enough so I'm going to build it myself. The other is you said that you're having fun feels like that's an important element, just like you should enjoy it. You shouldn't feel like it's some kind of drag. You know what? I feel like when I was a first timer, when I first started my first company, Explorium, it sounds like many smart people told me those two very important truths. It's build something that you would want to use or that you'll actually use and make sure that throughout time you keep doing something that you really like. And so when you first timer, or at least for myself when I hear those kind of things, I was like, "Yeah, those are cliches businesses is always important. Let's increase revenue, let's close more deals." And I feel like even though it sounds like a cliche, it's so much easier one building something that you'll actually use. So I actually tried solving both problems like I was building the product and at the same time developing those two products for my girlfriend, for the scout, and later on also for friends and Family. And we'll get to that. That's how I got my first couple of users. But super important to build something that you'll use, you'll move forward so much faster, but also doing something that you love. I think I was the CEO of exploring for seven years. It was such a fantastic experience. It had so many highs and lows, but at some point it grew and it took me too much time to realize that what I really like doing is just building products and scaling products and not necessarily being a CEO, managing sales, managing HR, managing, all those kind of things. And I think that gives a lot of power. It's easier to work very hard when you're doing something you really like. Let's follow that thread and talk about being a solo founder. I think this is something a lot of founders like it's hard to find a co-founder that out of the blue when you have an idea, YC famously doesn't like solo founders. So I think there's a lot of power in what you've achieved. Let me just ask you first of all, any I guess lessons about being a solo founder that you think would be helpful for other people considering starting a company on their own? And also just how do you stay productive? How do you get stuff done as a solo founder using AI?…

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