Lenny Rachitsky: evaluation

Transcript context

…Yeah. One is just what are activities that marketing, and growth, and customer success teams often do that are impactful and consistently impactful, things that you think startups should invest in that maybe they aren't, or they already aren't and they should definitely keep doing this. And on the flip side, things that don't work, things that maybe they should avoid. So maybe let's start there and there's going to be a followup. Cool. Okay. I'm going to start with things to avoid, because I try and not to make too many blanket statements on this, but I have a couple that I am willing to make. So this is all with the caveat that channel market fit is really real, and sometimes these things might work for you. Don't discount just because I say that they don't work for me. There are certain types of flashy event marketing and sponsorships that you will get relentlessly invited to do, that will seem like they're going to be really great for signaling purposes, or for leads, or whatever. And they're almost always a waste of your time, unless you are in an industry where you desperately need to get to a trade show, because that's where everyone hangs out. At that point, yeah, of course you're going to have to go do that. But if you're in more standard B2B SaaS, or that's not really a thing, there are better ways to get in front of those people than having your logo out there. That doesn't tell them anything. Maybe you get a branded session at the conference or whatever, but who's going to go to that branded session? Probably not that many people. And then you will have spent so much money and gotten nothing for it. Go to the event, do not fund your money on the sponsorship. It's stupid. And then the second one, which is definitely a very spicy opinion, but I'm going to go there.…

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