Speaker unverified: belief

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…You end up having distribution defensibility, especially as other things get easier? I think it's just critically important. I think, even for us as we think about the future of our business, we've always had a ton of great ideas. Many more great ideas than resources to actually execute on those ideas. Every time we've kicked around, "Oh, we've got an idea for a new app," it's like, "Oh gosh, I don't think we can spare 15 people to spin up a new app. No way. " Now with half a person's time, half a team member's time, we can build a totally new service and distribute it through Snapchat. That I think for us, as we think about the future of the business, being able to build out a multi-app strategy or more services. That distribution, coupled with these advancements in artificial intelligence, are a really big deal for us. We talked earlier about Snap managing to remain cool, which is hard for a messaging app or a social network. How do you run product? Just what's the day-to-day? Are you having designers come presenting stuff? Are you coming up with the ideas? Are people pitching ideas to you? What's the review process? Are you reviewing working features? Are you reviewing wireframes? I would just love to hear what the creative process looks like at Snap.…

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