Businesses migrating to Stripe typically follow one of two patterns: introducing a new product or selling an existing product to new customers who weren't buying it before.
As I take stock of the businesses, the enterprises that are in the process of migrating to Stripe or that did so over the last year, whether it's the large retailers, global manufacturing firms or shipping companies, it typically has one of those two patterns. New product or current product sold to people who weren't buying it before.