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Christopher Lochhead: prediction

17 Sept 2023 Lenny's Podcast How to become a category pirate | Christopher Lochhead (author of Play Bigger, Niche Down, Category Pirates, more)

“I will tell you that eight times out of 10, the most important thing about the surgery with your loved one will come after that question.”

— Christopher Lochhead

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Everything needed to verify it.

Speaker
Christopher Lochhead
Attribution
Verified speaker
Claim type
prediction
Recorded
17 Sept 2023
Publisher
Lenny's Podcast

Transcript context

…What a wild story, that one. What is a favorite interview question you like to ask candidates when you're hiring people? So there's actually two. And I'll start with the second most important interview question, which I think is the most important question. But in a job interview setting, for me it's the second most important. And that is, it there anything else? And you know this as a podcaster. I end every single one of my podcasts with, is there anything else? And the interesting thing about that question, you can spend three hours with somebody talking about very important shit. You can think you got all the detail. You could have asked all the questions about the technical architecture and the campaign and the distribution and I don't know what. And at the very end you say, "Hey, Susan, before we wrap, is there anything else?" And often, Lenny, the most important thing for that person to communicate comes out then. It happens so often, it's bizarre. I use that in medical situations. Family member is in the hospital going for an operation. "Okay, doc, tell me." I tell you all the shit. Is there anything else? I will tell you that eight times out of 10, the most important thing about the surgery with your loved one will come after that question. I will even use it during a conversation as we transition from various different points. So in an interview situation, maybe you're asking somebody about their background. You might say, "Well, is there anything else about your background you think I should know?" It's the most powerful open question. But in an job interview situation, it's my second favorite. My first favorite is, so Lenny, are you legendary? You want me to answer that?…

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