Carilu Dietrich: evaluation

Transcript context

…In order to get hypergrowth, you have to have organic, inbound, and viral word of mouth. You can't pay enough to grow at those rates and have a viable company. The biggest thing is an amazing product that people love to use, right? I mean ChatGPT is the most hypergrowth product that we've seen in history potentially, because people are so excited to use it and it's working in interesting ways. And then I think the third thing is really riding the lightning, I would call it. Hypergrowth companies go through the stages of growth that would take other companies five years or 10 years, right? They're going from 10 to 50, they're going from 50 to 100, they're going from 100 to 200. They're jumping. And so they really need to keep hiring 2X and 3X leaders who have seen the next stage of growth, because it's going to be here before you know it. Welcome to Lenny's Podcast, where I interview world-class product leaders and growth experts to learn from their hard work, experiences building and growing today's most successful products. Today my guest is Carilu Dietrich. Carilu is a former CMO and has advised the CEOs and CMOs of hypergrowth B2B companies like Segment, Miro, 1Password, Bill.com, Productboard, Sprout Social, Weights & Biases, and most notably was head of marketing at Atlassian through their IPO. In today's episode, we cover what hypergrowth companies have in common, how to make big changes to your growth strategy to unlock new channels of growth, why COs don't trust CMOs, and why most CMOs get fired. Also, why most CPOs get fired. Plus, the benefits of waiting a long time to hire your first salesperson, bundling strategy, and a ton of incredibly insightful career advice. A huge thank you to Elena Verna for suggesting Carilu for the podcast. And with that, I bring you Carilu Dietrich after a short word from our sponsors. This episode is brought to you by Rows.com. The world runs on spreadsheets. You probably have a tab open with a spreadsheet right now, but the spreadsheet product you're using today was designed decades ago, and it shows. They live in silos away from your business data. They weren't made to be used on a phone. And if you want to do even the simplest automation, you have to figure out complex scripts that are nightmare to maintain. Rows is different. It combines a modern spreadsheet editor, data integrations with APIs and your business tools, and a slick sharing experience that turns any spreadsheet into a beautiful interactive website that you'll be proud to share. If you're writing a report on a growth experiment, you can use Rows to your analysis on data straight from BigQuery or Snowflake. If you're deep diving on marketing, you can import reports straight from Google Analytics, Facebook Ads, or Twitter. Or if you're working with sales, you can natively plug Stripe, Salesforce, or HubSpot directly into rows. And when you're done, you can share your work as a beautiful spreadsheet that's easy to read, and embed charts, tables, and calculators into Notion, Confluence, or anywhere on the web. I've already moved some of my favorite spreadsheet templates to Rows. Go to rows.com/lenny to check them out. That's rows.com/lenny. This episode is brought to you by Braintrust, where the world's most innovative companies go to find talent fast so that they can innovate faster. Let's be honest, it's a lot of work to build a company. And if you want to stay ahead of the game, you need to be able to hire the right talent quickly and confidently. Braintrust is the first decentralized talent network where you can find, hire, and manage high quality contractors in engineering, design, and product, for a fraction of the cost of agencies. Brain Trust charges a flat rate of only 10%, unlike agency fees of up to 70%. So you can make your budget go four times further.…

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