Sarah Tavel: belief

Transcript context

…Right, awesome. Okay. On this thread of retention, it's a thing that I speak about often, everyone always talks about. The most important thing you got to get right is get retention to a good place because if you can't retain people, nothing's going to work anyway. So just to spend a little more time here, is there anything else you recommend to founders to help them with increasing retention and getting to a healthy place with retention? Number one is actually measuring it. I can't tell you how many times I suggest to a founder to track cohorts and that's a new thing. Just being really, really clear and intellectually honest on looking at cohorts I think is number one. Okay, maybe just describe that briefly, and then we'll link to an article that I have about how to do that.…

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