Lenny Rachitsky: uncertainty

Transcript context

…Yeah, we all know this force. In the book, I call it the force that no one controls, but everyone obeys. That tends to drag organizations down into mediocrity to the point that we lose control of them. Now, sometimes we lose control of them because we get fired. We get ousted from our own company. Sometimes it happens because we're like Frankenstein and his monster. It starts to become malign or bureaucratic or frankly evil and we can't figure out how to stop it. And all kinds of other ways. I had a front row seat at this. I've been helping people build companies now for a long time. I've helped people create unimaginable amounts of wealth for themselves and for society. And I'm really proud of the work that they've done. I'm really proud of the bit part that I played in so many of these companies, and yet I've also seen this darkness. And it's not just founders getting fired, although we're obviously, we're going to talk about that. But the other day, I was out to dinner with some friends. We were not at home. We were away from our usual spots. And so someone said, "Oh, there's this restaurant. I haven't been there in a couple years, but it's really good. Let's check it out." We go, we sit down at dinner. They take one bite of the food and then they're on their phone and we're like, "Dude, you're being rude. Why are you on your phone?" "It's just one sec, one sec. Yep. I thought so." He turns it around. "I could tell that this restaurant got taken over by private equity. I could taste it." And I've told that story a bunch of times now, and so many different people have told me, "Oh yeah, I know what restaurant you're talking about." And then they name like 12 different restaurants. So what's going on that you can taste the ownership structure of a company in the food? How many people had a famous brand that they love get ruined? I tell hundreds of years of these stories in the book, all kinds of famous companies where the thing that destroyed them was not competition. It was not someone else came up with a better product. No. Their very success became a liability because the more golden the goose, the greater the temptation to butcher. Wow, that's a very visceral example. I think about vital eggs as a great example of this. It was in the news, I don't know, on Twitter, TikTok a while ago. It's the eggs that we've been getting forever. It's like pasture-raised, organic. Sure. Sure. I have all these in my fridge.…

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