Mentions personal use of Simple Cast.

Transcript context

…It's the future. So I have that set up using a iPad, running an app called Duet Display. I don't do the editing. I've worked with one editor that uses Audition and one that uses Pro Tools. I don't have a strong opinion there. Oh, my favorite of all, my friend of mine, Brendan Mulligan, started this company called Podpage. And so for people who don't know a lot about how podcasting works, there's a hosting platform, I use Simple Cast. I liked that they were one of the only hosting platforms that has a really affordable self-serve option, but also has a really great pro, all the features that you would want in the future for monetization, everything so that you wouldn't have to switch. Not to say that you know couldn't switch easily, it's pretty easy to switch. How it works is you upload an MP3 file, you write out all your show notes, the title of the episode, everything, and they create an RSS feed for you. You could literally just create an RSS feed, right? That's all it really is, and you could host everything on your own on AWS or something, but they make it really easy for not that much money. And then you go distribute that RSS feed to all of these different players, so the Apple Podcast app, Spotify, et cetera. And one of the things that's amazing is this site Podpage, you submit the RSS feed to this website and they go in and say, "Oh, here's the description of the podcast. Here's each episode. Here's the cover art you submitted for that episode. Here's the title, here's the show notes." And they just auto-generate a website for you. And then they give you the tools like a WordPress style set of tools to go and change the header, change the descriptions. They're like, "You could go in and tweak things." But every night on Wednesday, or I guess Wednesday morning at 2:00 AM my podcast goes live. And at 2:05 Podpage has already noticed, the RSS feed is up-to-date and that site is posted. I don't have to do anything. They even monitor for the slug, like the URL slug I put in as a checkout. This podcast at this URL and podcast page says, "Oh, that's the URL you want them to check out. We're going to inherit that and put it in so you don't even have to give us any information. And we'll just know the URL that you want to set this episode up on." I think that is a super simple way to build a podcasting website. The only other thing, we didn't talk at all about analytics at all, but I use Chartable for analytics. And podcast analytics are a little crazy because you don't have a lot to go on. But Chartable is a really cool analytics platform that becomes really interesting when you start to cross promo with other shows or run ads for other shows or do anything like that because they basically can track IP address of downloads. And I say track, I don't know who's listening to what from where in any kind of very specific way. But what I do know is if I'm doing a cross promo with another show where I'm saying, "Hey, check out a podcast I love." don't know who's listening to what from where in any kind of very specific way. But what I do know is if I'm doing a cross promo with another show where I'm saying, "Hey, check out a podcast I love." And they're saying, "Check out a podcast I love." It actually says, "Oh, how many of the people that downloaded this episode actually went and listened to this other episode?" So you can get direct attribution of podcast listeners going from one podcast to another. So that is a really important tool in my kind of running a podcast toolkit, but it doesn't matter as much until you start focusing on growth and doing promotions and stuff like that.…

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