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21 May 2023 Lenny's Podcast Lessons from scaling Spotify: The science of product, taking risky bets, and how AI is already impacting the future of music | Gustav Söderström (Co-President, CPO, and CTO at Spotify)

“Gustav Söderström This is a concept that I think Shishir has used for a long time ever since he worked at YouTube. And the idea is that, roughly, you shouldn't be spending more than 10% of your time planning versus executing or building, which means that if you're working quarterly 10 weeks, you should spend one week planning as we work in six-month increment.”

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Speaker unverified
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Not verified from this transcript
Claim type
belief
Recorded
21 May 2023
Publisher
Lenny's Podcast

Transcript context

…And he suggested to ask you about your 10% planning time. What is that about? Gustav Söderström This is a concept that I think Shishir has used for a long time ever since he worked at YouTube. And the idea is that, roughly, you shouldn't be spending more than 10% of your time planning versus executing or building, which means that if you're working quarterly 10 weeks, you should spend one week planning as we work in six-month increment. So we try to spend two weeks planning and roughly successful. And this is ... Actually, when we talk about org models, give a shout-out to Brian Chesky at Airbnb, who is actually one of the first, I think, to have these more contrarian old models. He's much more applesque than most of Silicon Valley. He also works in six-month increments. He has a lot of experience in that as well. So that's what the 10% planning time is. And I think if you find yourself planning much more than that, you're either planning too much or your execution period is just too short for that amount of planning. It's a rule of thumb, but I find that it works. I asked a few PMs what I should ask you, PMs that work at Spotify actually, that I haven't told you. And someone pointed out that you always bring a lot of energy and clarity to a room. That's something they see you as really strong at. What have you learned about just the importance of that or just how to do that well as a leader?…

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