Lulu Cheng Meservey: evaluation

Transcript context

…Is there an example of something you did that you took a risk and it worked out, or you saw someone else do this really well? The stand for free speech thread would be a risk that worked out. It was a risk because it was a topic that a lot of people were already mad about, which will happen with every topic that matters. It felt a little risky for me because I was on leave, I wasn't really in the middle of things. I was addled already, so I had at least one thing in there that was nonsensical. So there was the execution risk of would I'd be able to do this well. There was also the risk of you poke your head up and make a thing where there wasn't a thing, and if that were to go wrong and embarrass the company or if that had made Chris or Hamish or Jerraj upset, that would've been upsetting to me and obviously a failure of my job. So that was a risk that I took and we took and they were supportive, and it did work out because the people who were most likely to write on Substack generally appreciate that stance. I actually have one more for you Lenny when you asked about what are things that help stick in people's memory, there was the fail example of the sea analogy. I think a useful example that works is I often say to find your audience's cultural erogenous zones, and it is something that you immediately know what I'm talking about. If I say know your audience's cultural erogenous zones, you know what it means, it's a shorthand that everybody understands. It's not an inside joke with myself, and it's something that is unusual and upraising that you're going to repeat it and hopefully remember it, so there's one for you. You told me about that framework and I definitely wanted to hear more about it. What does that mean and is there something that you've seen someone do that's just like, "Wow, they really nailed this erogenous zone approach."…

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