Shawn Wang: observation

Transcript context

…Yeah, yeah, yeah. That's a great question. I think along the lines of how we model it, which may not be the best way of modeling it, yes, you get a lot of daily interaction from the category of users that we think are simply looking for someone to talk to or trying to alleviate loneliness in some way. That's where we're getting multi-thousand turn conversations that go on forever, which is not necessarily the point of our product. The point of our product is really to enrich creators and to do that, you have to sell content or you can monetize the conversation. I think there's definitely something to be said for serving as a broad general statement. Serving women as the end customer is much different than serving men. On fan platforms, I'd say 80% of the customer base is men and something like Character AI, it's much more context driven with the product that we're serving on fan platforms. Month over month churn for a customer subscribing to a fan platform profile is like 50 to 80%. A lot of earnings are driven by people who are seeking this sort of fresh experience and then we take them through an experience. This is sort of an experience that has objectives, win conditions, it's like a game you're playing almost. Once you win, then you tend to want to seek another experience. We do have a lot of repeat customers on the end customer side, the fan side, and something like 10%, which is a surprisingly high number to me, of people will stick around for over a year. I think there's a fair amount of segmentation within this people trying to play game segment. But yeah, I don't know if that addresses your question. Yeah, that makes sense. One of the things that we talked about in our prep call was your need to basically emulate humans as realistically as possible. It's surprising to me that there's this sort of game aspect, which would imply that the other person knows that it's not a human they're talking to. Which is it? Is it surprising for both? Or is there a mode where people are knowingly playing a game? Because you told me that you make more money when someone believes they're talking directly to the creator. So in emulating a person, I guess, let's just talk briefly about the industry and then we can talk about how we technically get into it. Currently, a lot of the chatting is run by agencies that offshore chat teams. So a lot of fans either being ignored or being usually mishandled by offshore chat teams. So we'll work both directly with creators or with agencies sometimes to replace their chat teams. But I think in terms of what fans think they're doing or who they think they're talking to, it feels to me like it's sort of in between. A friend once told me, you know, sex work is the illusion of intimacy for price. And I think fans are not dumb. To me, I believe they're there to buy a product. As long as we can keep their disbelief suspended, then we can sort of make the fan happy, provide them a better experience than they would have had with a chat team, or provide them interaction that they wouldn't have had at all if the creator was just managing their profile and sort of accomplish the ultimate goal of making money for creators, especially because, you know, creators, oftentimes this is their only stream of income. And if we can take them from doing 10k a month to 20k a month, like that's huge. And they can afford a roof or they can put more money away. And a big part of respecting the responsibility that they give us in giving us one of their only streams of income is making sure we maintain their brand in interactions. So part of that in terms of emulating a person is getting the tone right. And so that gets into, are you handcrafting prompts? How are you surfacing few shot examples? Are you doing any fine tuning? Handling facts, because in interaction and building relationships, a lot of things will come up. Who are you? What are you doing? What do you like? And we can't just hallucinate in response to that. And we especially can't hallucinate, where do you live? You know, I live on 5553 whatever boulevard. So there's handling boundaries, handling content, which is its own sort of world. These fan platform profiles will come with tens of thousands of pieces of content. And there's a lot of context in that content. Fans are sensitive to receiving things that are slightly off from what they expect to receive. And by game, I sort of mean, all of that emulation is not behavior. How do we play a coherent role and give a fan an experience that's not just like you message the creator and she gives you immediately what you want right away? You know, selling one piece of content is very easy. Selling 40 pieces of content over the course of many months is very hard. And the experience and workflow or business logic product you need to deliver that is very different.…

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