Speaker unverified: belief

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…Yeah. And I think also the amount of required connectivity between all these different entities is kind of a high technical bar to get started and I think that these businesses, kind of aggregation theory in play here, are scale businesses so that in order to provide a lot of people have new ideas for how to make the travel booking experience better and the trip planning experience better, and I think it’s almost become a trope that like if you go to a startup weekend, you’re going to see somebody pitching a better way to plan trips and do something in that space, but it seems like it’s just really hard to execute as the bar has gotten higher and higher with these established businesses. For sure. I certainly see a number of entrepreneurs want to pitch ideas for better startups. The question is, what does better mean this category? I think Booking has been the illustration that better, as Booking defined it, is higher converting. One confuses consumer satisfaction with business model efficacy. If you can find a way to get more clicks or more bookings out of a given visitor, you’ve got a better mouse trap, but that's a less sexy idea than helping people plan better honeymoons. One thing on this front on innovation and entrepreneurship in the entrepreneurialism and the travel industry I want to come back to maybe in tech themes is, of course, Airbnb, which is a wholly different approach to this industry but is nonetheless still the travel industry. But first, with that teaser, do you want to jump into acquisition category?…

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