High Signal Podcasts Evidence ledger
Method
Browse
← Back to evidence

Evidence receipt / belief

Published · transcript-backed

Lenny Rachitsky: belief

2 Apr 2023 Lenny's Podcast The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)

“I think more recent trend is sales led enterprise E products are all just realizing they need a product led growth component.”

— Lenny Rachitsky

Source trail

Everything needed to verify it.

Speaker
Lenny Rachitsky
Attribution
Verified speaker
Claim type
belief
Recorded
2 Apr 2023
Publisher
Lenny's Podcast

Transcript context

…I would think so because let's say if you are in the sales motion dominated kind of traditional B2B software industry, your competitors will be adding PLG, as soon as they add it they will have a benefit of attracting more end users and end users become case to the employer, to the clients. And you lose that. And if you are only in PLG somewhere else may go after the big customers. It takes time for PLG to go to the big customer and close them. So you lose a little bit of time there as well. I think eventually you need both. Cool. That's kind of the way I've been seeing it. I did a few series on traditional product led growth companies, [inaudible 00:07:28]. All those guys, and they all add sales teams eventually last famous for being product led only. And so everyone ends up adding sales team. I think more recent trend is sales led enterprise E products are all just realizing they need a product led growth component. So that's kind of what I've been seeing too. Yeah, exactly. But I would say it is easier if you have PLG from early on. If you are pure sales led, you try to add PLG, that's the harder thing to change basically.…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.

Search evidence