Ryan Hoover: belief

Transcript context

…I imagine each of those points can be its own podcast and blog post. One of the questions that people asked me on Twitter was the classic, how do I get to number one on Product Hunt? So my question to you is, I know there's not going to be a silver bullet, is there a guide that you point people to that's like, here, just follow this advice? And or, I don't know, two or three key things that you just got to get right? Yeah. So in the post flow there's actually links to a bunch of guides and FAQs and things like that. So it's really easy to find the best practices there. The team also has this checklist. So once you launch, there's a checklist of things, recommendations or tips. And I'm actually forgetting what each of them are specifically right now. But some of the things that I've noticed that make a big difference is we've already talked about the tagline copy, that goes to not only the post, but also the maker who usually people tend to add some introduction, some context. Generally a lot of people they manufacture PR speak there too. And so speaking more like a human I think is important. Also keeping it a little brief. Some people write essays, which might be interesting, but the reality is most consumers, especially people on Product Hunt, they're flipping through a bunch of ideas. They're looking for things that spark their curiosity and interest, and they're probably not particularly interested in reading an essay from the maker. So keeping that short I think is helpful. And then another big one is the gallery is often the first thing that someone is going to see once they land on the page. And so just naturally our eyes gravitate towards visuals. And some of the most interesting presentations I've seen is people use the gallery almost like a slideshow, like telling a story where each slide is communicating a different, well, a story of some sort. It could be like, here's the before and after with our product, or here's the evolution of what this product can do. There's many different ways to approach it, but a very clean, visually interesting story can also be a great way to capture people's interest in what you built. Awesome. That was very tactical and helpful. If you were to launch some on Product Hunt yourself and it wasn't hunted by Ryan Hoover, do you think you would get to the top?…

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