Mentions personal use of Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs.

Transcript context

…He worked on the original human interface for the iPhone. He made the keyboard when it was still purple or something. He made Safari before the iPhone. He has this excellent book that I've read three times called Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs might be the subtitle. He talked about that because he demoed to Steve. You're not going to describe it to him, you're going to demo and you're going to hand it to him. You guys already know this. They iterate to a series of demos, and it's based on Steve's taste. He is not, oh, let's talk about this. It's like nope, do this, do this, that. Ken has a great line in a book where he's like, demoing for Steve is like asking questions to the Oracle Delphi, except the Oracle Delphi would respond with a riddle. He's like, no, no, Steve was unbelievably crystal clear. You understood him. Out of every single person I've ever studied, Steve Jobs is by far the clearest thinker I've ever come across. He's just gifted at that. Charlie is like the Oracle and it's crystal clear. You're going to understand what idea he's trying to get into your brain for sure. My point being is all of the people that we study, they don't denigrate the past. The reason I'm so obsessed with Edwin Land is because I read his biography. When Steve was in his 20s, Edwin Land was in 70s. He goes and meets Edwin Land. He goes, visiting Edwin Land was like visiting a shrine. He's like, he is my hero, more people should try to be like that. You guys made the point that Jeff Bezos took a lot of ideas from Sam, who took a bunch of ideas from Sony too, Steve and Jeff. You always find these people where you're like, oh, I thought this was a Steve Jobs idea. No. No, it's an Akio Morita idea.…

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