Matthew Dicks: preference

Transcript context

…That is a really interesting lesson. So is your advice just when you're telling stories in business, try to find a way to make it personal about you as the person telling the story? Yeah. I have this tool I use with corporate folks called, a personal interest inventory. It is a list of all the things that you should be saying about yourself in clever and strategic ways that I teach. Each one of them has an addressable market. So how many people could this potentially hit? And then the intensity of the connection. So for example, if you're married, you should always make it clear to people you're married, especially if you're a man. Because if you're a man, and you're married, you're safer in the world because men are inherently just dangerous human beings. We just are. If you hear that there was a shooting, you never think, "Oh, I wonder if that was a twenty-three- year-old blonde woman." You know who did the shooting almost all the time. So if you're married, what you're essentially saying to people is, someone has agreed to spend theoretically their life with me. It's like a validation that I have, at least hygiene and some decency. Most people are in a committed relationship so that means that a total addressable market is large. If I say I'm married, you're either married also, or you're in a committed relationship. So the connection is going to be large. The total addressable market is large. The possible connection, probably moderate. I say it's like, "It's okay." But weird ones are like runners. I'm not a runner, and there's not a lot of runners in the world. But if you're a marathoner, your total addressable market is very small. There's not that many marathoners. But if you happen to find a marathoner, the intensity of that connection is enormous. Marathoners are almost automatically friends upon meeting what I've discovered. If you're just, "Oh, you ran a marathon? I ran a marathon. " They're best friends already. So if you've run a marathon, and you're in a room and you discover someone else's run a marathon, you have to find a way to bring that out because the possibility of that connection is incredibly intense. So as a person in the corporate world, you should not be seeking to be round, white and flavorless. You should be seeking to be full of color, and full of edge, and full of flavor. You want to be an individual that people remember as opposed to what most people are trying to be, which is, I am just operating this corporate, or this business sphere, and I'm not trying to stand out, which is just a foolish thing to want to do. I could see why people wouldn't naturally do this. If I'm a head of comms for a company, the last thing I want is to make it about me. And what you're saying is, you actually should, because people will find it a lot more interesting.…

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