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Bob Baxley: belief

12 Jun 2025 Lenny's Podcast 35 years of product design wisdom from Apple, Disney, Pinterest, and beyond | Bob Baxley

“I was trying to differentiate it from principles because I think principles are just...”

— Bob Baxley

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Everything needed to verify it.

Speaker
Bob Baxley
Attribution
Verified speaker
Claim type
belief
Recorded
12 Jun 2025
Publisher
Lenny's Podcast

Transcript context

…And make it a tenet. And why is the word tenet versus principle so important? I don't know. I settled on tenet. I'd have to go look up the definition. I was trying to differentiate it from principles because I think principles are just... I describe principles as sort of Applehood & Motherpie. Again, they're just not something people are going to argue over. And so I didn't think it was wise to try to co-op that word and change how people think about it so much as I might be more successful just coming up with a different word altogether. Makes sense. This entire episode is brought to you by Stripe. Every single one of the Forbes top 50 AI companies that has a product in the market today uses Stripe to monetize it. $1.4 trillion flows through Stripe annually, which is equivalent to over 1% of the entire global GDP. And Stripe isn't just a payments platform, they also have a product called Stripe Billing, which powers billing for companies that you may have heard of: OpenAI, Anthropic, Figma, Atlassian, and over 300,000 other companies. Stripe Billing lets you bill and manage customers no matter your pricing model, from simple recurring billing, to usage based billing, to sales negotiated contracts, collect and retain more revenue, automate revenue management workflows, and accept payments globally. Use Stripe to handle all of your payment related needs, including billing, revenue, operations, checkout flows, or simply launching or inventing new business models. Learn all the ways that Stripe can grow revenue for your business at Stripe.com. Okay. I want to zoom out a little bit and another theme that came up a bunch when I ask people about you and how you think is that you have a really strong feeling that building great product and building successful product is a moral obligation of people that are in tech. Talk about why you feel that way and what that even means.…

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