Shawn Wang: evaluation

Transcript context

…And how does the ontology of the DR use case tie back to, like, the Google main product use cases? So you mentioned shopping as one ontology, right? There's also Google Shopping. Yeah. To me, this sounds like a much better way to do shopping than going on Google Shopping and looking at the wall of items. How do you collaborate internally to figure out where AI goes? Yeah, that's a great question. So when I meant, like, shopping, I sort of tried to boil down underneath what exactly is the behavior. And that's really around, like, I called it, like, options exploration. Like, you just want to be able to see. And whether you're shopping for summer camps or shopping for a product or shopping for, like, scholarship opportunities, it's sort of the same action of just, like, I need to curate from a large... Like, I need to sift through a lot of information to curate a bunch of options for me. So that's kind of what we tried to distill down rather than, like, thinking about it. It was a vertical. But yeah, Google Search is, like, awesome if you want to have really fast answers. You've got high intent for, like, I know exactly what I want. And you want, like, super up-to-date information, right? And I still do kind of like Google Shop because it's, like, multimodal. You see the best prices and stuff like that. I think creating a good shopping experience is hard, especially, like, when you need to look at the thing. If I'm shopping for shoes and, like, I don't want to use deep research because I want... I don't want to look at how the shoes look. But if I'm shopping for, like, HVAC systems, great. Like, I don't care how it looks or I don't even know what it's supposed to look like. And I'm fine using deep research because I really want to understand the specs and, like, how exactly does this work and the voltage rating and stuff like that, right? So, like, and I need to also look at contractors who know how to install each HVAC system. So I would say, like, where we really shine when it comes to shopping is those... That kind of end of the spectrum of, like, it's more complex and it matters less what it... Like, it's maybe less on the consumery side of shopping. One thing I've also observed just about the, I guess, the metrics or, like, the communication of what value you provide. And also this goes into the latency budget, is that I think there's a perverse incentive for research agents to take longer and be perceived to be better. People are like, oh, you're searching, like, 70 websites for me, you know, but, like, 30 of them are irrelevant, you know? Like, I feel like right now we're in kind of a honeymoon phase where you get a pass for all this. But being inefficient is actually good for you because, you know, people just care about quantity and not quality, right? So they're like, oh, this thing took an hour for me, like, it's doing so much work, like, or it's slow. That was super counterintuitive for us. So actually, the first time I realized that, what you're saying is when I was talking to Jason Calacanis and he was like, do you actually just make the answer in 10 seconds and just make me wait for the balance? Yeah. Which we hadn't expected. That people would actually value the, like, work that it's putting in because... You were actually worried about it. We were really worried about it. t for the balance? Yeah. Which we hadn't expected. That people would actually value the, like, work that it's putting in because... You were actually worried about it. We were really worried about it. We were like, I remember, we actually built two versions of deep research. We had, like, a hardcore mode that takes, like, 15 minutes. And then what we actually shipped is a thing that takes five minutes. And I even went to Eng and I was like, there has to be a hard stop, by the way. It can never take more than 10 minutes. Yep. Because I think at that point, like, users will just drop off. Nope. But what's been surprising is, like, that's not the case at all. And it's been going the other way. Because when we worked on Assistant, at least, and other Google products, the metric has always been, if you improve latency, like, all the other metrics go up. Like, satisfaction goes up, retention goes up, all of that, right? And so when we pitch this, it's like, hold on. In contrast to, like, all Google orthodoxy, we're actually going to slow everything right down. And we're going to hope that, like, users still stay... Not on purpose.…

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