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Published · transcript-backed

Lenny Rachitsky: uncertainty

11 Jun 2023 Lenny's Podcast Building a long and meaningful career | Nikhyl Singhal (Meta, Google)

“I don't know if you know this, but actually, at Airbnb, the product manager function has been renamed to product marketing. So all the product managers are product marketers because Brian is so big on, you're not just building product, your job is also to make sure people use it.”

— Lenny Rachitsky

Source trail

Everything needed to verify it.

Speaker
Lenny Rachitsky
Attribution
Verified speaker
Claim type
uncertainty
Recorded
11 Jun 2023
Publisher
Lenny's Podcast

Transcript context

…Yeah, and I think that marketing is a language of connecting products with people. That is what a product manager does, but we often lack the language. We lack the thinking around how to explain it, and yet we spend all our time on data and features for that. The diversity of having both playbooks can make one of just a much more powerful builder. So I agree with you. Marketing folks is probably some of the best content and the least listen to. So maybe that's a plug for people to go back to those episodes. 100%. That's what everyone should do. I don't know if you know this, but actually, at Airbnb, the product manager function has been renamed to product marketing. So all the product managers are product marketers because Brian is so big on, you're not just building product, your job is also to make sure people use it. We'll see how that experiment goes, but that's a bold move I thought. Very much so. Very much. But it's an homage to this concept.…

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