Craig Jones: commitment

Transcript context

…Are you worried that, because of how much money is on the line, people will play careful? A very generous friend of mine has provided this money. I’m like, “Unless you guys go out there and try to kill each other and put it all on the line, I just won’t do it again. I’m giving you guys a massive platform”. We’ve turned down offers from streaming platforms that wanted to buy the rights to this event because the marketing’s gone very well. We’re turning down money to grow the sport. The ADCC promoter said he wanted to grow the sport so what he did is he put it behind a paywall and he used the money from the paywall to buy more expensive arena. I don’t think that’s how you grow the sport, I think you grow the sport like comedians do these days. Guys like Mark Normand will release a special for free, Andrew Schulz did it first, released a special for free- Norman will release a special for free. Andrew Schulz did it first, released a special for free and it grew his audience massively. I think that’s what jiu-jitsu needs. We need an exciting show that’s not behind a paywall that’ll grow the sport, grow the audience, and really then, ultimately, we can get to a level where it could be behind a paywall. But I just don’t think we’re there, yeah. Yeah, I think million dollars is a lot of money, but the opportunity here, because it’s open and freely accessible by everyone is to put on a show.…

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