Mikhail Parakhin: recommendation

Transcript context

…That’s exactly actually the thing I wanted to cover, because if you don’t have the historical data, all you can do is prompt a-agents in a vacuum, and they will do exactly what you prompt them to do. In fact, when I first proposed it, and this is a bit of, um, my brainchild initially, if I, I can boast, even Toby said like, “But wouldn’t they, they just repeat what, what you tell them?” And, uh, but I’m like, “Yes, except Shopify has decades of history of how people made changes and what there is, uh, there, what it resulted in terms of sales.” So now what we can do is we can-- we have this... It’s not, it’s a noisy data. There’s a small, usually websites, uh, you know, like things, things are never in isolation. It’s almost never AB experiment. It’s always AA experiment when there’s has two meanings, but basically, you know, in different time you run two different things. But if you aggregate in general, uh, like everything together, and you apply, uh, denoising and collaborative filtering like approach, you can extract a very clear signal. And then you can optimize your agents. And that’s why it took so long. It took almost a year of that optimization of just us sitting and fiddling, and, and we had this internal goals of correlation of hitting-- internal goal was to hit zero point seven correlation with, uh, add to cart events, for example. Like that, that if we run real AB test experiment, that it should, it should go and, and rep-uh, replicate, uh, same sort of success that, that humans had or lack thereof. And it, it took forever, and I don’t think that’s easily replicatable because, uh, like who else would have that data? You have to have this historic, you know, decades, uh, worth of data. And now, now the, like the other thing you need is in-infrastructure and the scale, right? Because, uh, w- again, what we found, uh, stat sig results, you need to run a lot of simulations, a lot of agents, and, and it’s-- Those are expensive things. Like you’re, you’re making actions in the browser because you want a real friction. You want to, to be able to get the image like of what humans will see because you wanna, uh, detect effects like, “Hey, if I make my images larger, will I have more sales or l- uh, fewer sales?” And like usually people’s intuition here, by the way, is that I increase my images, I will have more because they look nicer. You know, designers all look sparse and big images. Like usually your sales tank, right? But, but, uh, you know, from HTML, all the characters look the same only the, the size tag looks different, right? So it’s very hard. So you have to take visual information, you have to run this in simulated browser environment on the big farm and, and of course, you have to have, uh, like very, very expensive model, good model with multi-model model. visual information, you have to run this in simulated browser environment on the big farm and, and of course, you have to have, uh, like very, very expensive model, good model with multi-model model. So all this it’s-- is what’s taken so long and, uh, to share my personal fail a little bit there, Sean, is like, you know, we always had this bias to-- for like large company bias. You know, we always, uh, whenever you-- we do, we’re like, “Hey, we’ll run an experiment,” right? We make, make a change, and we will run an experiment and then, uh, see, uh, see which one’s better or like, “No, this is worse,” and most of them are worse, so you discard it and keep iterating, hill climbing. And we’re like, “Oh, like smaller merchants, they cannot get stat sig results. They cannot really run experiments simply because, you know, in a week there would be not enough data for them.” So we thought from this perspective. What we didn’t realize is that most people don’t have A and B, they just have one thing, and they need suggestions of What A and B should be. So, uh, we first build this, hey, we run simulation on two separate teams and, and, uh, say, “Hey, which one is better? ” We then morphed it into, and very recently just released it, when you have just your site, your theme, we run over it and we say, “Hey, here’s what predicted values of, of, uh, uh, conversions are, and here’s how we think you should modify it to increase your conversions. ” And then circling back to what you started with, the proof is in the pudding. Like, if we are not correlating with reality, like, people will not be using it. And, uh, thankfully, we see literally every day more users than the previous day. So, so right now, uh, right now- It’s working. Yeah. I’m-- Right now my problem is how to pay for it all because the so our major thing is how to optimize the LLMs, do distillation, how to run the headless browsers, uh, and handful browsers, uh, uh, cheaper so that we can accommodate the increase in traffic. Yeah. I, I understand that you, uh, you published a lot of technical detail at GTC, so I was just gonna bring it up a little bit. I think s- was this in, in con-conjunction with some kind of GTC presentation? Or something like that, right?…

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