Krithika Shankarraman: belief

Transcript context

…Okay. And I think there's a few things that are so interesting here. One is you both have non-marketing backgrounds, you went from another function. And I think, you tell me, it gives you a whole new perspective on marketing, not just the traditional education of marketing. Is there anything there? One thing it's definitely made me is very skeptical of most marketing channels and strategies and tactics. And so I would be one of the first people to say, "Is that really going to work? What developer is clicking on paid ads? Isn't a better thing that we could be doing for them telling them to install ad block?" So I think that skepticism means that you just have a higher bar for the quality of the content, the substance of the content. You want to make sure that the marketing is as substantive and as crafted as the product experience itself. The other really interesting corollary here is she was very big on avoiding the generic acronyms and classic industry norms, I forget what they were, for cloud security. But it's just like, "We're not this thing. We're Wiz. Here's what we do."…

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