Varun Parmar: belief

Transcript context

…You talked about how Miro grows, where it has this magical loop of "I use Miro to for myself, then I share it with my team in whatever way I'm using it." They're like, "Oh, Miro, this is cool." Then they start using it and then they share it with people that they want to work with, and it creates this loop of growth." I imagine that's how Miro mostly grew initially and continues to grow. Is there anything surprising or unintuitive about how Miro grows that is beyond that? I imagine sales is a part of it and we can talk about that, but is there anything else that is interesting that is worth mentioning? No, I think that's the key of the growth. I think there are specific use cases where they are uniquely sort of geared towards inviting a lot of new people. For example, Miro is loved as a workshopping tool, and so generally one person is using Miro, but they invite 10, 15, 20, 50, 200, 300 people to that workshop. There are specific use cases where people get introduced to the product and then go and sign up for it and then start to use it for that use case or other use cases. I think the other accelerant in all of this is the templates that we have, in particular the role that Miroverse plays in all of this. Just to give you an example here, there was a template which was created around FIFA World Cup, so there was a FIFA World Cup diagram. Cornelius, he's the founder and managing director of a Canadian strategic service design consultancy firm. He created this Miroverse template and it had over 100,000 views and about 15,000 copies were made of the single template. Given the popularity of all of this, it actually got indexed by Google. When you went in the search, you actually saw the Miroverse FIFA template show up when you were trying to search for FIFA World Cup, and that was another sort of acquisition channel top of funnel that actually drew a lot of users to it. So I think I would say the Miroverse is also a key accelerant to this. If you had to think about the pie chart of how Miro grows, what percentage roughly would you say is word of mouth, organic, versus what you just described, which is essentially a CO versus sales, outbound sales? How do you think about that? Is there a way to model that simply?…

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