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Published · transcript-backed

Lenny Rachitsky: uncertainty

13 Nov 2022 Lenny's Podcast An inside look at how the New York Times builds product | Alex Hardiman (CPO at The New York Times)

“Then, broadly, I don't know, if you have any insights or opinions on just what is the future of news, do share.”

— Lenny Rachitsky

Source trail

Everything needed to verify it.

Speaker
Lenny Rachitsky
Attribution
Verified speaker
Claim type
uncertainty
Recorded
13 Nov 2022
Publisher
Lenny's Podcast

Transcript context

…We certainly see that, and so the center of gravity is in New York and is in the office, but again, with a lot of flexibility for people's lives. We're really trying to figure out that balance. Just a couple more questions before we get to our very exciting lightning round. Where's the New York Times in the next five, 10 years as a product specifically different from other folks? Then, broadly, I don't know, if you have any insights or opinions on just what is the future of news, do share. I think the New York Times is in a pretty unique spot compared to other news organizations right now. I have tremendous respect for other high quality organizations like The Journal and The Post and The FT and The Guardian. They're just doing such incredible work. But when I go back to what differentiates us, it's this idea of becoming an essential subscription that really helps people. It meets their most important news and life needs across all of the categories that we've been talking about, like news, games, audio, cooking, et cetera. Up until, I would say, this year we were more of a news brand with a collection of adjacent lifestyle products, but with the acquisition of Wordle and the Athletic, along with just the continued growth of cooking and Wirecutter and some of our other offerings, I really do think that has transformed us into a brand capable of really being that essential subscription that helps every single day people with news and life needs in a way that doesn't just associate the New York Times with [inaudible 00:52:12] categories. Imagine that you open the New York Times app and you are starting with a great breaking news story. Then, you skip over to the latest coverage in China. Then, you decide that you want to take a small break to play Spelling Bee, and then you want to plan a Korean dinner party with Eric Kim, who I don't know if you know has some of the best Korean recipes. He's amazing. Then, you're like, "Wow, I need a rice cooker to be able to make that recipe, so I need to go get the best recommendation from Wirecutter."…

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