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Published · transcript-backedElena Verna: preference
18 Dec 2025 Lenny's Podcast The new AI growth playbook for 2026: How Lovable hit $200M ARR in one year | Elena Verna (Head of Growth)
“Because otherwise, yeah, I would be in that experience all the time. But I feel a lot more at ease, because everybody's thinking about it and everybody's working on making agents better.”
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Everything needed to verify it.
- Speaker
- Elena Verna
- Attribution
- Verified speaker
- Claim type
- preference
- Recorded
- 18 Dec 2025
- Publisher
- Lenny's Podcast
Transcript context
…Okay, that is also a very big deal, every growth person that's ever been on this podcast, including you, always talks about the power of activation, just how much opportunity there is to get people to this aha moment, realize the value of this product, that increases retention and increases everything. And what you're saying here is you barely spend any time on activation because in a company like Lovable, there's a prompt, you give it what you want, it generates a thing, and that's basically all it is. And so, the impact is to make that agent better... ... basically all it is. And so the impact is to make that agent better at that thing, versus micro-optimize every step. And our agent team spends night and day thinking about it. So I've never been at a company where core team thinks so much about activation, thinks so much about that first generation, thinks so much about reaching a-ha moment. So it's more weaved in into DNA of the overall company, which takes the pressure off of me to only have to focus on it. Because otherwise, yeah, I would be in that experience all the time. But I feel a lot more at ease, because everybody's thinking about it and everybody's working on making agents better. And agent, the beauty of it is it doesn't matter if it's actually first generation or if it's your Nth generation. It just needs to be a better generation. Agent needs to understand your intent better, and think and reason behind it. So it improves the entire lifecycle immediately as opposed to having to only work on that first experience per se. And what you're not saying is, "Don't care about that experience," it's, "The team building that is already obsessed with making that activation experience better and better."…
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