Evidence receipt / belief
Published · transcript-backedChristopher Lochhead: belief
17 Sept 2023 Lenny's Podcast How to become a category pirate | Christopher Lochhead (author of Play Bigger, Niche Down, Category Pirates, more)
“" Whatever they're going to say. But, it is a purposely provocative question with one of, I think, the most powerful words in the English language, because I want to get a read on that person and how they respond to a purposely provocative question about themselves.”
Source trail
Everything needed to verify it.
- Speaker
- Christopher Lochhead
- Attribution
- Verified speaker
- Claim type
- belief
- Recorded
- 17 Sept 2023
- Publisher
- Lenny's Podcast
Transcript context
…What are you looking for? ... Is always radically illustrative. I'm not looking for anything. I'm looking for your answer. Some people will say, "Yes." And they'll tell you why. Some people will say, "Well, that's a big word. " Whatever they're going to say. But, it is a purposely provocative question with one of, I think, the most powerful words in the English language, because I want to get a read on that person and how they respond to a purposely provocative question about themselves. Amazing. Okay, just a couple more questions. What's a favorite life motto that you like to repeat yourself or share with other people?…
Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.