Andrew Ambrosino: preference

Transcript context

…You use this term zone defense for product work and that's really interesting. It kind of maps to the design kind of shift also, just like you're there to manage and coordinate. Talk a little bit more about what that looks like. What does zone defense look like for a product person? Yeah. And I have had a lot of conversations with Alexander about this analogy, which is that if two product people are working too closely, that's often not a good signal. And that you kind of want, as a product org, you sort of want to do this force directed activity. Where you're like, "Where are the gaps?" Especially in this new world where curation and steering and alignment is a lot of things. Where you're like, "There's a ton of chaos happening on people throwing ideas all over the place." The whole top down, year long planning thing, not going to work. And so now it's like we need the taste makers to guide things from inception to what the product should be. And that means you basically want company coverage. And so you spread out and you say, "All right, who's best at what? Let's create some space between us so that we got full coverage." And that's kind of how it goes. And then you fill in the gaps and you're like, "Look, we want to hire engineers who are product-minded." We don't want it to be that we've got a bunch of people writing a bunch of code that needs full team reviewing it for product coherence. We want everyone to have these skills, but I think what people go deep on has to change. This is definitely a thread I've been noticing over and over with talking to folks like you. Is the most valuable person right now, one of the most valuable, is someone that could take an idea from idea to done with the taste to know this is great.…

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