Lulu Cheng Meservey: evaluation

Transcript context

…This makes me think about one of the other tweets that I think went crazy, which is where you share the things you're muting on Twitter. Where it's like the threads thimble and the pointing down thing, and it feels like that's exactly that where people are just like, "Yep, this is me." Yeah, it is that. I have an example for you Lenny. The one that my mind goes to is when Kamala Harris was running for Senate. Put aside what anyone thinks of Kamala Harris as a politician or if you agree with her politics, it doesn't matter. When she was running for Senate, she had this example where not enough people care about K-12 education. It's not a sexy topic and only moms care about it, whereas people cared a lot and still do about national defense, national security. And so she said the way to get their attention is you go to people who care about national security and you tell them, "Did you know that in order to enlist for the army you have to have a 10th grade reading level? " If you can't read at that level, you're not going to be able to read the army field manual. And so if you care about the future of national defense and being able to maintain a standing army, you need to care about middle grade reading standards. So that's a perfect example, and in fact it stuck with me such that many years later I'm still repeating it to you. Something else that I think what you teach helps with is underdogs coming up against incumbent companies, giving them a chance to stand out. Like Substack I think is a good example where you just helped elevate Substack on the world stage in a lot of ways. What have you found works best for underdog startups and companies trying to get attention?…

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