Sarah Tavel: belief

Transcript context

…I wish I could take credit for all that. Yeah, so one way I think about it is you're talking about this idea of tipping is, a simple way to think about if tipping is happening, if you're tipping it successfully, is percentage of your growth that's starting to come from organic word of mouth, people just becoming like, "This is the default way I'm going to order food, travel, book a ride." I think you see two things. You see one, the cohorts getting better. So people start using you more. As the supply side gets more diverse, you have more and more use cases that you start to be able to serve. And so you get the demand side leaning in more, the cohorts get better. And then to your point, you have the organic growth that happens where you don't have to fight to get each new participant on both sides of your market. There's something that starts to happen where the value proposition is just so strong relative to any other substitute that the market starts coming to you. Awesome. So essentially, cohort retention starts going up because more and more valuable, and more people are coming to you, just word of mouth or through some loops that you built.…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.