Todd Jackson: belief

Transcript context

…Who is this framework for specifically? And for people that are listening, how do they know if this is for them or not? This is for early B2B founders, and specifically founders who are doing something that is more sales-led than bottom-up. I think bottom-up is its own world. It's closer to consumer product development in my mind. And I have done consumer products. Consumer product, I think there is a little bit more alchemy involved. It's about having great taste and finding the right thing at the right time and it's like catching lightning in a bottle. I think the good thing about enterprise, and specifically sales-led B2B, is that there is more science to it. And so it is for sales-led B2B founders who are in, let's call it, the first six to nine months of starting their company and want to set the foundation for product-market fit right from the beginning. Awesome. Okay. So B2B founders, sales-led in the first six to nine months of their journey. Awesome. That's right. Yes. You talked about the science of this. I imagine you don't want to overpromise this is going to help you find product-market fit, step one, two, three profit. How do you think about just what the benefits of this are and how people should think about the chance that they will find product-market fit at the end of this journey following this framework? We can't guarantee success here.…

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