Varun Parmar: evaluation

Transcript context

…Let's pull him right into this podcast live, tell us how the Sprint process works. That is awesome. This connects a little bit to another question I wanted to ask around the top is, you guys are in a really competitive space and it feels like Miro was very early in online collaborative whiteboarding space and then I think during COVID it just became huge, with the remote work exploding. Like, "Holy shit, everyone needs this immediately." Over the years, many companies have come into the space that you are all in and it feels like Miro continues to do extremely well. I remember when Figma launched FigJam, there was a lot of just like, "Miro's dead. Figma's getting into the space, they're juggernaut, game over." Clearly that's not been the case and it just feels like, I don't know what it is internally that you all do that continues to allow you to compete and continue to innovate in the space. I'm curious just like is there something to how Miro approaches competition and also just, I don't know, the way they approach these sorts of challenges that is unique or interesting that you can share? If you look at the mission for Miro, we empower teams to create the next big thing and our focus is to enable teams that are innovating, and generally innovation happens at the intersection of a bunch of cross-functional folks coming together. Like we discussed, folks in product management or design or engineering or analytics or product marketing or research. What we find, Lenny, is that there are a lot of tools out there and those tools are generally sort of focused on a particular persona and maybe they're trying to solve the needs of a designer and a designer has a workflow that they're trying to do and they're using a specific tool and they sit at the adjacency of extending that core use case. The fundamental value that Miro provides is that we enable teams. I think what's unique about our product, and we can talk about the capabilities and roadmaps and use cases that we are investing in and we already have as part of the product, is that we take a team-centric lens. So we're not saying, "Hey, we're building a tool that just works for designers," or "Hey, we're building a tool that just works for engineers." Because we fundamentally believe that innovation happens when cross-functional teams come together. When you look at the problem through that lens, you realize that you have to actually architect your solution. You have to think about the use cases and you have to go and prioritize certain experiences that are different and our customers see value in that, right? I think that's probably one sort of big macro aspect of how we think about our capabilities and products and why our customers think of us differently. I'd say that's say one point. I think the second thing is Miro is actually used obviously by teams that are creating these innovative products and we actually have broad applicability across industries and verticals. While some tools might be hyper-focused on digital experiences and Miro's has great offerings there in terms of core capabilities, what we find is that Miro is used equally by companies in manufacturing, by companies in healthcare, by companies in architecture and engineering and construction functions, by companies that are in aerospace, governmental agencies and medical agencies and so on and so forth. I think the platform is actually much more agnostic in terms of its capabilities and what we offer that actually makes it more accessible and appealing to organizations that want to go beyond just digital experiences. Then I would say finally there are capabilities that are available very, very uniquely to Miro that are valued by our users. That again is a big reason people come to Miro. For example, if Lenny's trying to conduct a big workshop with a bunch of product folks and he wants to facilitate that workshop and wants to have certain folks focus on one part of the board and while others focus on the other part, then there are some advanced capabilities that enable certain use cases like workshops. orkshop and wants to have certain folks focus on one part of the board and while others focus on the other part, then there are some advanced capabilities that enable certain use cases like workshops. Or if you want to use Miro for some team rituals or from some agile practices, there are core set of capabilities that you could use the product for that are missing in some of the other capabilities. I would say a combination of all of those three things continue to drive differentiation. I would say on top of that, we are a big fan of our community and we believe that community love is what drives us. That's the fuel that keeps us going every single day.…

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