Evidence receipt / recommendation
Published · transcript-backedRecommends Persuasion.
16 Apr 2023 Lenny's Podcast How to make better decisions and build a joyful career | Ada Chen Rekhi (Notejoy, LinkedIn, SurveyMonkey)
“Persuasion by Robert Cialdini. I think it's a great book, if you're a marketer. It's a great book, if you're a founder or product person. But it really is a breakdown of what are the different strategies to get people to say yes and help persuade them toward things. I think it really helps in terms of thinking through that and designing a product or a business around it.”
Source trail
Everything needed to verify it.
- Speaker
- Ada Chen Rekhi
- Attribution
- Verified speaker
- Claim type
- recommendation
- Recorded
- 16 Apr 2023
- Publisher
- Lenny's Podcast
Transcript context
…What are two or three books that you've recommended most to other people? Persuasion by Robert Cialdini. I think it's a great book, if you're a marketer. It's a great book, if you're a founder or product person. But it really is a breakdown of what are the different strategies to get people to say yes and help persuade them toward things. I think it really helps in terms of thinking through that and designing a product or a business around it. I've got that in my bookshelf behind me.…
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