Evidence receipt / prediction
Published · transcript-backedNaomi Gleit: prediction
27 Oct 2024 Lenny's Podcast Meta’s Head of Product (and 29th employee) on working with Mark Zuckerberg, early growth tactics, why PMs are like conductors, and more | Naomi Gleit
“I think the thing you really need to know is that for under 16-year-olds, if they want to change any of these defaults, they're going to have to get their parents' permission. And so it's interesting that we're really going to create an incentive for teens to get their parents involved and to actually set up parental supervision, especially because one of the default settings is a private account.”
Source trail
Everything needed to verify it.
- Speaker
- Naomi Gleit
- Attribution
- Verified speaker
- Claim type
- prediction
- Recorded
- 27 Oct 2024
- Publisher
- Lenny's Podcast
Transcript context
…Maybe just following this thread a little bit further, what's the gnarliest project that you've worked on that would be a good example of you coming in and helping simplify and get it over the finish line? Well, Charles may be thinking of the most recent project that we worked on. I don't know if it's necessarily the gnarliest, but it's definitely one of the most cross-functional projects that I've worked on before. Basically every team at the company in some way works on youth. And last week we actually launched teen accounts, which was a very complex project. Again, it involved the Instagram team, the central youth team, the different teams working on various aspects of this, every function, legal policy, comms, marketing product. And I think we definitely leveraged a lot of these Naomi-isms. And just to give you a sense of what teen accounts is, it was basically putting all teens into the safest settings by default on Instagram. And the reason I'm working on this, I work across multiple teams at Facebook, so obviously Adam is the head of Instagram and I work closely with him on this, like I was referring to yesterday. But this is something, these teen accounts, is something that we are thinking about how we expand to the other apps that we have, including Facebook and WhatsApp and Threads. And I tend to work on projects that are across our family of apps and future platforms, and that's why I was involved in this. But basically what teen accounts does is put teens in these safest settings. It's super focused on trying to address parents' biggest concerns around their teens on social media. This has obviously been a really big topic. We've had a lot of these features and tools. What this launch did is simplify things, standardize things, and add a lot more functionality that gives parents control. I think the thing you really need to know is that for under 16-year-olds, if they want to change any of these defaults, they're going to have to get their parents' permission. And so it's interesting that we're really going to create an incentive for teens to get their parents involved and to actually set up parental supervision, especially because one of the default settings is a private account. So there's tens of millions of teens that currently have public accounts today that we are going to automatically transition to private accounts unless they get their parents' permission to stay public. And so it's a relatively big shift, fundamental change for how Instagram works for teens, and I would say one of the more complicated projects that I've worked. Yeah, and it just launched, right?…
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