Lenny Rachitsky: uncertainty

Transcript context

…I usually reserve it for bigger things. So probably quarterly or anything where I'm having a big debate, and I'm feeling really indecisive. Awesome. It also makes me think about this idea of a personal board of directors, and this feels like an asynchronous approach to that concept where instead of a call every, I don't know, quarter month with small group, it's asynchronous. Here's an ask I have- Totally. Yep. I think this is really based off of the marketing concept of customer advisory councils. So when I was working in marketing and product at a startup, one of the things we would always have is a group of our top customers on DM, basically. And if we had really interesting product conflicts, we would actually just go ping a couple of them and ask them, "Hey, we're debating this. Do you mind just giving us your quick thoughts and telling us why?" And then being able to as a marketer come back to the product conversation and say, here is the literal voice of the customer and four or five different verbatims on what people think about this really enabled me as a marketer to have a seat at the table. And the insight and the helpfulness of that was really something I wanted to bring to my personal life as well.…

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