Georgiana Laudi: commitment

Transcript context

…Mm-hmm. So it was right around that time, and then late 2011, I decided supporting five, six companies at a time in their marketing and stuff like that. I was starting to get burnout, I was doing a lot, and I was like, "What would it feel like to sink my teeth into one brand?" So I decided to go in-house and I moved out west, and joined the team at Unbounce. I was there for five years. And then in late 2016, early 2017, I decided it was time to move on, and so I decided to go back independent and just started working with companies and supporting them through marketing and growth and product marketing. And that's what I've been doing ever since. But in mid 2017, I actually paired up with Claire Suellentrop who led marketing at Calendly, and her and I have been working together since about mid 2017. That's when we launched Forget The Funnel, and we started pairing up on working with companies and sort of married her customer research background in my strategy, marketing background. And we developed this framework that we now use when we work with predominantly B2B SaaS companies, is who we work with right now. Awesome. So we're going to spend a lot of time on what you've learned working with companies through Forget The Funnel. Why did you call it Forget The funnel?…

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