Lenny Rachitsky: prediction

Transcript context

…It feels like it's an acceleration of how much engineering has changed. But if you looked over the last 10 years or 20 years, you would say the same thing. So, there's just something that's moving faster. And it's hard to wrap our heads around how quickly it's moved in the past couple of years. But it's not totally unfamiliar that engineering or data science or product would have these big shifts, just like how filmmaking works. If you look over the last 100 years, it's unbelievably different because of technology and new tools that we've brought to it. Just feels like the cycle is speeding up. Okay. I want to talk about entertainment for a brief moment. I'm curious just how entertainment will change over time in the next, I don't know, five, 10 years. Just today, we open up Netflix, check out some shows, watch some videos, it hasn't changed in a while. Just that idea of like, oh, I'm going to watch The Pitt and just watch it all. I'm going to watch a movie. I got TikTok, I got Instagram, feeds of stuff. How much different do you think this will be in, I don't know, five years, the way we entertain ourselves? I think it's already changing at Netflix, because entertainment is not going to be one thing in the future and it's already not one thing now. So, part of the reason that we are going beyond film and TV in our offering is because there's an expectation that consumers have of much greater variety across formats, devices, moments of the day, that Netflix needs to be able to serve well in order to meet consumer expectations and hopefully exceed them over time. So, when we think about the addition of mobile and TV or cloud games, live content, podcasts, working with a broader set of creators who are now on the Netflix service, all of those things create a greater breadth of what entertainment is. And Netflix is able to define and expand that. And it puts a higher bar or expectation on, how do we make sense of that for a Netflix member? So, how do we show you this very seamless journey from I listened to the Bill Simmons podcast to I watch Quarterback, because I love that as one of the Netflix offerings in the more, you could say traditional film or TV space to I play the most recent FIFA cloud game. And I want to be able to do that in both TV and on my mobile phone, because now I'm on the move and I want to be able to discover and engage with the content at different moments of the day. That's already a journey that we're building into Netflix, which I think will become stronger and stronger over time. So, the future of entertainment isn't going to be one thing. And it's going to have to be more personalized, more immersive, more interactive, with this sense of this is a world that I can explore in lots of different directions, depending on what I'm looking for in the moment. And the challenge Netflix has is we've got to make discovery and engagement much easier than it feels today. We have tons of content, it can feel very fragmented, especially when you consider all the services or offerings out there. And I think Netflix is very well-positioned to understand how to solve that problem across entertainment, product and tech.…

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