Varun Parmar: belief

Transcript context

…If you had to think about the pie chart of how Miro grows, what percentage roughly would you say is word of mouth, organic, versus what you just described, which is essentially a CO versus sales, outbound sales? How do you think about that? Is there a way to model that simply? Without getting into specific numbers and stuff, I would say fundamentally Miro is a product-led growth company and product channels are one of the highest contributors for growth of users. As the business has evolved to serve the needs of some of the largest corporations in the world, the enterprise segment and the enterprise persona when they're trying to provision Miro for tens of thousands of users who then go conduct hundreds of thousands of workshops on Miro that invite millions of users on the platform, is a key part of the flywheel that we are seeing. I would say product channels are probably very strong and increasingly enterprise is a key part of that acceleration. A great segue to our final question, which is the idea that you started a product growth, sounds like clearly it's a big part of growth today, but as every product growth company does eventually you have a large sales team, I imagine, what have you learned as a product leader working with sales, especially at a product growth company about how to make that relationship work and have a product work effectively with a sales org?…

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