Packy McCormick: preference

Transcript context

…Or you're talking with somebody about sponsoring and then they’re like, actually, no, On the sponsor side, really, it comes down to price, frankly. I think if this were a business, I'd probably be more relaxed on pricing sometimes. But because it's me at the center of it, I'm equally happy not writing a sponsored deep dive and giving myself an extra week off. As long as I like the company, I'd like to write about them, but I'm going to stand pretty firm on price. So that's where that falls apart. It's not necessarily a particular type of company. What's really interesting is there are actually companies that I’ll say no to that I would invest in, that I think are great businesses, and I think to have something interesting strategically, but just maybe isn't interesting enough to the audience where actually, it would still perform. I've done stuff like this a little bit in the past and had learned from that where it still does well because maybe they are high ACV products, and if they get 50 people to sign up coming out of the newsletter, that is a huge win. The ROI is fantastic and all of that, but maybe those 50 people are the only 50 people who actually cared about that particular story. So I tried to do a little bit less of that. On the founder's side, I don't think it's a particular type of industry as much as it really comes down to—nobody gives a shit that I write Not Boring, and so that's why I bristle at the audience size being the thing. Because if somebody comes in and then they're introduced cold to me, someone's like, this is Packy from Not Boring, and it's an 88,000-person audience, so like, oh, cool, you're writing a newsletter? I think the divide is, did the person actually read Not Boring before and really get value out of something that I've written or not? I think that's actually where the divide is. Such a good point because otherwise, it's transactional and they're like, so, are you going to write about me for free? Why do I care that you have a newsletter?…

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