Zoelle Egner: recommendation

Transcript context

…It's all good. Number two, I would say just the importance of relentlessly repeating the exact same stuff over and over again, even if you feel like everyone definitely knows. This is something that I've seen play out in every single leadership role that I've had, but it was never more acute than here, particularly because we had this broad coalition of hundreds of people with very different backgrounds. Some people coming to the meeting, some people not, whatever else. I think I repeated the same three talking points about why what we were doing mattered 5,000 times. Cannot overemphasize how many times I said the same stuff, and so did every other member of the board. It really is important and people will fill in the blanks with totally wild things if you don't continuously have that discipline of repeating yourself. You just have to get used to saying the same stuff. And if you do it correctly, it's super motivating. Even if you're sitting there being like, oh my gosh, "I have to say it again." it's worth it. This reminds me, I don't know where I saw this, it's just in my head right now, that the CEO and founder's job, their actual title is repeater in chief.…

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