Eilon Reshef: belief

Transcript context

…Awesome. So, you created this pod, here, build this forecast product, make it successful, how do they find these design partners? Is it reach into existing customer base and figure out who would be most interested in this? Usually it's existing customers, very, very rarely it would be a non-existing customers, but customers with some stage expressed interest in this capability. Not to over give a plug to Gong, but of course we can listen, all of our conversations are recorded, so I can always look up our conversation database and which customers express a need for X, Y and Z, you can very easily reach out to them. One of the maybe unique things we've done, at some stage it just became, I think we got like 25 pods right now, maybe 30, it depends what you call a pod. But it's a lot of effort, like this whole management, at some stage I borrowed an idea that comes from talent acquisition, and in talent acquisition recruiting there is a person called recruiting coordinator... If you do that scale, which we had done over the years. And that person, all they do is just set up the meetings for the recruiter, who then sets up the meeting for the hiring manager. So, in our product team, there's one person who's basically a research coordinator, and she's responsible for reaching out and she basically talks with the PMs, like what's your target market, ICP, whatever you want to call that, give me some... What do you want to learn from them? She reaches us, we have a micro CRM for that, and then sets up the meeting, and the PM comes in, they have already a meeting in their calendar. And these are the people at these companies that are going to be their design partners?…

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