Brad Stone: belief

Transcript context

…It's funny all the Jeff bots. I don't think the Liar’s Poker analogy is super applicable. The Everything Store is its own thing. But that was one of those things to viewers. MacKenzie at least got so offended by that, and probably Amazon and Jeff did too. But there's another side of that where you're like, yeah, if you're going to come to Amazon, you're going to be in charge of something, and you get to be Jeff for something. There's something appealing in that too, right? I think what I originally was riffing on with that term was how he's so effortlessly alluded difficult questions back when he gave interviews. And then I noticed that when I would talk to an executive like Steve Kessel who is running the Kindle business and then started to run the physical retail business that he had the same method for evading questions, and that was the origin of the Jeff bot idea. That they were just so all so skilled in the same exact way of speaking publicly and not saying anything. When David and I were reading it, we were talking about this beforehand, the big aha moment of this book (at least in my opinion) was that this concept of interlocking and self-reinforcing businesses. Whereas in the previous book, it was very clearly the Amazon flywheel. We've all seen the diagram a zillion times at this point. How did you come to that realization of the self-reinforcing businesses as the point that you want to drive home this time?…

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