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Uri Levine: commitment

16 Feb 2025 Lenny's Podcast A founder’s guide to crisis management | Uri Levine (Waze co-founder, serial entrepreneur)

“We decided in the management meeting that this is what we're going to do. And if push come to shovel, then we will do the next step and the next step and the next step.”

— Uri Levine

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Everything needed to verify it.

Speaker
Uri Levine
Attribution
Verified speaker
Claim type
commitment
Recorded
16 Feb 2025
Publisher
Lenny's Podcast

Transcript context

…Yeah, I was going to say, good FOMO. But the result was that we had enough cash to keep on trying and keep on iterating and iterating and iterating. And eventually we ended up to be very successful. So that was not about pivoting or changing directions or doing anything dramatic. We basically say, okay, we will need to reduce costs dramatically. We decided that we are not ... By the way, what we did is we reduced the salary of the management only. And to a certain extent I would say people didn't even know. We decided in the management meeting that this is what we're going to do. And if push come to shovel, then we will do the next step and the next step and the next step. But we were eventually able to raise capital. So in that sense, the nearly die was a matter of state of mind, but we did not run out of cash, we raised capital just before that. The story is actually really illustrative of a point I was thinking as you were talking, which is that product market fit crisis often also leads to a cash crisis from investors not wanting to invest.…

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