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Published · transcript-backed

Jackson Shuttleworth: belief

15 Dec 2024 Lenny's Podcast Behind the product: Duolingo streaks | Jackson Shuttleworth (Group PM, Retention Team)

“If you look at the numbers, I think pretty objectively has been our biggest growth lever for driving DAUs, and also say a lot of it's just related to how we think about growth at Duolingo.”

— Jackson Shuttleworth

Source trail

Everything needed to verify it.

Speaker
Jackson Shuttleworth
Attribution
Verified speaker
Claim type
belief
Recorded
15 Dec 2024
Publisher
Lenny's Podcast

Transcript context

…That's incredible. I was just looking at the stock of Duolingo, so Duolingo is a $14 billion company at the time we're recording this. It's hitting all-time highs too, it just keeps going up. I think it doubled in value in the past six months, something like that. And what I'm hearing from you is streaks is, other than just the core learning feature, which is just the product of Duolingo, this is the most feature in terms of growth, and in that retention specifically. If you look at the numbers, I think pretty objectively has been our biggest growth lever for driving DAUs, and also say a lot of it's just related to how we think about growth at Duolingo. And a lot of what we try to do is organic growth. We think about growth just as much as bringing new users onto the platform is not losing them. If you're just bringing people onto the platform, then they churn, that's not going to be sustainable. And so, as much as we can do to keep our users coming back and actually retaining as users, it's going to give us a much easier base to continue growing DAUs off of. Perfect. Okay. Talk about how this feature originally came to be. What was the original version of it? What was the original insight that led to [inaudible 00:10:05]-…

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