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Published · transcript-backed

Lenny Rachitsky: belief

7 Sept 2023 Lenny's Podcast An inside look at Figma’s unique GTM motion | Claire Butler (first GTM hire)

“There's so many lessons here. There's a fourth bullet I think, around building relationships with users.”

— Lenny Rachitsky

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Everything needed to verify it.

Speaker
Lenny Rachitsky
Attribution
Verified speaker
Claim type
belief
Recorded
7 Sept 2023
Publisher
Lenny's Podcast

Transcript context

…Oh no, we never heard sold the product. It was always about feedback. And I think that that's so key to all of this is all about feedback. Awesome. There's so many lessons here. There's a fourth bullet I think, around building relationships with users. Oh, just transparency and authenticity. So I think that that really comes into when you get to the scale part, I'm talking about early days, being transparent with your users, and a lot of that does come down to the stuff we talked about too, about downtime, about what that looks like. And we just did that naturally with people one-on-one in those early days. But I think where it gets harder, and we stuck with it because it's in our DNA and how we act, is when you get to scale and you have to still do that stuff with a lot of people who care and who do these things with you. But I think it's just so important that you are honest and also you don't hide behind the brand. That you're human and authentic and transparent with people. And we can pull up the examples. I think the better examples are probably at scale than even in the early days because that's when it gets harder to do that.…

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