Speaker unverified: belief

Transcript context

…Speaking of Sweden, do you watch Succession? Gustav Söderström Yes, I do. Okay. So Sweden's become a big part of the show, specifically the company trying to ... I guess I don't want to spoil, but there's a character that's really important. Yes, exactly. That is Swedish. And so I'm curious just what do you think of the way they portray the Swedish culture and Swedish business dealings? Gustav Söderström It's super fun to see this as a Sweden. And I guess, first and foremost, like anyone or any person or any country that gets represented by super tall, well-built, great looking Alexander Skarsgård should probably be pretty happy. So that's good. Then I think there's this episode where they are in Norway, without giving away too much. Yep. Gustav Söderström There are elements that are authentic. There's a lot of, I think, paid brand positioning from a Swedish brand named Fjällräven, which I think means arctic fox, which is actually a very popular outdoor brand in Sweden. So that's authentic. The sauna things and so forth are authentic. So it's real, but it's exaggerated. Actually, the thing that isn't very authentic is his negotiation style. Swedish people tend to be serious, cautious, and this guy's more of a player. So he's not the typical Swedish businessman from a negotiation tactic point of view, I think. Yeah, it doesn't make me think of the way you described it where in Sweden, people sit in a circle and no one's in the center. Gustav Söderström No, exactly. He's very much in the center. And then when people go saunas, there are just like a chant, sauna, sauna [inaudible 01:13:23]. Gustav Söderström Exactly. The last episode. Gustav Söderström It's a great show.…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.